Upscale Fashionistas Market + Media Consumption [Infographic]

Upscale Fashionistas, typically 44-year-old Gen X/Millennial adults, are predominantly White with significant Hispanic and Black representation and an even gender split. Concentrated in major urban markets like Miami and New York, they value achievement, authority, and influence. Their lifestyle is characterized by indulgence, status-consciousness, and health awareness. They prioritize unique, fashionable, and high-quality products, influenced more by brand than price. Early tech adopters, they exhibit high engagement across media channels, particularly favoring streaming TV, podcasts, and luxury print magazines. This audience balances their love for fashion and technology with a desire for recognition and exciting experiences in their daily lives.