Upscale Fashionistas: Audience Insights Report

Acquire a thorough understanding of Upscale Fashionistas, examining their daily routines, purchasing behaviors, and media preferences. Uncover how their values, lifestyle aspirations, and brand affinities shape their decisions and influence their buying patterns.

This report includes:

• Demographic Profile: This audience has a median age of 44, with an even gender split. Predominantly White (45%) with significant representation from Hispanic (27%) and Black (22%) populations, overindexing for diversity compared to the U.S. average.
• Income & Lifestyle: Upscale Fashionistas report a median income of $93,993, 26% higher than the U.S. median. 33% have a net worth of $250K or higher, with 11% reaching $1M or more.
• Education & Career: 46% hold a College Degree or higher. 54% are employed Full-Time, with notable representation in Healthcare/Medical (10%) and Construction/Labor/Trades (7%) industries.
• Family & Household Composition: 57% are Married, with 65% living with a spouse/partner and 49% with children. 41% have no children under 18, while 51% have 1-3 children.
• Geographic Concentrations: Primarily located in major urban markets, with highest representation in Miami-Fort Lauderdale, New York, Houston, Los Angeles, and Atlanta.
• Media & Tech Engagement: Universal Internet users (100%) with high engagement in Streaming TV (96%) and Social Media (94%). Significantly overindex for Podcast (150 index) and Print media (170 index for magazines, 211 index for newspapers) consumption.
• Shopping & Brand Loyalties: Prioritize customer service (20%) and reputation (16%). Favor retailers like Dick's Sporting Goods (38%), wear luxury brands such as Armani and Michael Kors, drive BMWs (3%) and Chevrolets (15%), and prefer upscale hotels like Hilton and Hyatt.
• Core Values & Lifestyle: Emphasize achievement, authority, and influence. 21% describe themselves as indulgent, 11% as status-conscious, and 16% as living a life with no boundaries.
• Fashion & Luxury Preferences: Gravitate towards high-end brands and unique, fashionable products. 17% prioritize uniqueness in purchases, while 11% value sustainable production.
• And more...