Trends, Research, and Insights

Managing a marketing budget can often seem like a cat-and-mouse game of spend then optimize to maximize ROI. But what if a portion of that investment...

Marketing is often seen as an expense—a necessary cost to generate sales and build brand awareness. But what if businesses started viewing marketing...

Seasonal fluctuations impact nearly every industry, from retail to travel, hospitality to consumer services. Many business leaders instinctively cut...

Marketing is often seen as a growth engine for businesses, but its impact on the Profit & Loss (P&L) statement isn’t always straightforward. While...

Marketing is a key driver of business growth, but forecasting its financial impact can be challenging. Business leaders frequently ask: How much...

The modern marketing landscape is defined by rapid changes in consumer behavior, market conditions, and media platforms. Real-time risk assessment...