Super Bowl Enthusiast Market + Media Consumption [Infographic]

Super Bowl Enthusiasts, with an average age of 49, skew male (57%) and are predominantly White (68%), with strong representation among Gen X (30%) and Boomers (30%). This audience is concentrated in major NFL markets like Philadelphia, Boston, and Detroit, reflecting their deep connection to the sport. They strongly value duty, dependability, and caring, prioritizing optimism, respect, and trust. Their lifestyle revolves around social engagement, game-day traditions, and sports fandom, with high participation in fantasy sports, live sports events, and sports betting. They demonstrate strong brand loyalty, favoring high-quality and trustworthy products, and shop at Best Buy and Kohl's, while preferring brands like Stanley and Shein. Media consumption is highly sports-focused, with universal digital adoption, heavy engagement in traditional TV, streaming platforms, and sports talk radio, and a strong preference for ESPN+, NFL Network, and SiriusXM sports content.