Super Bowl Enthusiasts: Audience Insights Report

Explore the Super Bowl Enthusiast audience by examining their deep-rooted connection to football culture, brand loyalty, and media consumption patterns. Understand how their enthusiasm for sports, tradition, and social experiences shapes their decisions and influences their consumer behavior.

This report includes:

• Demographic Profile: Average age of 49, skewing male (57%), predominantly White (68%), with Gen X and Baby Boomers making up 60% of the audience. 
• Income & Lifestyle: Median household income of $74K, aligning with the national average. Strong financial stability, with 35% holding a net worth over $250K. 
• Education & Career: 38% hold a college degree, with significant employment in education, healthcare, and government sectors. 
• Family & Household Composition: Majority married (58%), with 64% living with a spouse or partner. Households typically consist of 2-3 members, with 59% having no children under 18. 
• Geographic Concentrations: High representation in key NFL markets like Cleveland, Pittsburgh, and Denver, reflecting regional sports loyalty. 
• Media & Tech Engagement: Universal digital adoption with heavy sports content consumption across streaming, traditional TV, and social media. Strong engagement with live broadcasts and sports talk radio. 
• Shopping & Brand Loyalties: Favor practical and entertainment-driven purchases, shopping at Albertsons and Best Buy, wearing brands like Stanley and Shein, and choosing Honda and Dodge vehicles. 
• Core Values & Lifestyle: Prioritize duty, dependability, and social connection. Strong emphasis on community, loyalty, and reputation. 
• Emotional Drivers: Motivated by trust, optimism, and respect. Passionate about their favorite teams and the culture surrounding major sporting events. 
• Super Bowl Engagement: Highly invested in the Super Bowl as both an entertainment spectacle and a social event. Engage deeply with game-day traditions, sports gambling, and fantasy sports. 
• And more...