Purpose-Driven Donors + Media Consumption [Infographic]

Purpose-Driven Donors, with an average age of 48, are evenly split between genders and predominantly White (70%), with strong representation from Baby Boomers (31%) and Millennials (27%). Concentrated in affluent, educated urban centers like Boston and San Francisco, they strongly value nature, security, and tradition while prioritizing creativity and individual achievement. Their lifestyle centers on faith, health, and cultural experiences, with high engagement in charitable causes focused on health, economic equity, and environmental sustainability. They emphasize product selection and reputation in shopping, balancing online and in-store experiences while favoring unique and energy-efficient products. Tech-savvy yet environmentally conscious, they prioritize dependability and sustainability in tech purchases, showing near-universal Internet usage and strong engagement across streaming platforms, podcasts, and business media.