Purpose-Driven Donors: Audience Insights Report

Gain deep insights into Purpose-Driven Donors by analyzing their daily activities, charitable contributions, and media engagement. Understand how their core values, social causes, and environmental priorities shape their giving decisions and influence their donor journey.

This report includes:

• Demographic Profile: The average age is 48, with an even gender split. Predominantly White with balanced representation across Baby Boomers, Gen X and Millennials. 
• Income & Lifestyle: Median household earnings of $86,000, exceeding national average by 15%. Notable wealth accumulation with 40% having net worth over $250K. 
• Education & Career: Significantly higher education levels, with 48% holding college degrees. Strong presence in education and healthcare fields, with many in professional roles. 
• Family & Household Composition: Majority are married (60%) and reside with partners. Typical household size of 2-3 people, with most having adult children. 
• Geographic Concentrations: Clustered in affluent, educated urban centers, particularly in regions like Boston, San Francisco, Chicago and Washington D.C. 
• Media & Tech Engagement: Near-universal digital adoption with high streaming consumption. Strong podcast and print media engagement, maintaining robust traditional media usage. 
• Shopping & Brand Loyalties: Value product selection and reputation in purchases. Prefer retailers like Trader Joe's and Rite Aid, practical brands, and upscale travel services. 
• Core Values & Lifestyle: Emphasize environmental preservation, stability and creative expression. Health-conscious with active cultural participation. 
• Emotional Drivers: This audience is motivated by faith, creativity and maintaining wellness. They value curiosity and confidence while prioritizing cultural experiences.
• And more...