Millennial Market + Media Consumption [Infographic]

Millennials, born between 1981-1996, stand as the largest and second-most diverse U.S. generation. Tech-savvy and media-driven, they lead in Connected TV consumption. Their values center around authority, achievement, and influence, with a keen focus on social recognition and romantic aspirations. Politically, they lean progressive, advocating for gun control and climate change action. This infographic explores these defining traits and preferences.

For an in-depth analysis of Millennials, download our comprehensive report, "Millennials In Focus".