Millennials in Focus: Audience Insights Report

Millennials are tech-savvy influencers and early adopters who are actively steering the media landscape. As a generation that comprises a significant portion of the U.S. population, Millennials are a influential force that commands attention. Our Millennial Audience Insights report delivers an exhaustive exploration into the complex world of Millennials.

/// What You'll Learn

Embark on an exploration of this multifaceted generation, one marked by a diverse array of backgrounds, beliefs, and behaviors. Our report provides a rigorous analysis of the distinct characteristics, progressive values, and consumer habits that are shaping the U.S. market.

Sourced from credible institutions like the Brookings Institute, Pew Research, and the U.S. Census Bureau, our insights provide a well-rounded view of Millennials' evolving dynamics.

This report includes:

• Demographic Overview: Millennials, aged 26-41 in 2022, make up a substantial portion of the U.S. population. Delve into a generation that seamlessly integrates technology into their daily lives, shaping both consumer behavior and the social fabric of the nation.
• Education & Employment: Millennials are well-educated, with many holding advanced degrees. Learn about their impact on the U.S. workforce, and their preference for hybrid and remote work.
• Wealth & Purchasing Power: Millennials hold a median wealth of $58K and a combined net worth of $14.2 trillion. Although 52% are homeowners, they trail older generations in net worth and property ownership, a result of significant economic downturns during their financially formative years. Uncover how these economic factors have shaped their financial landscape.
• Media & Technology: This generation is highly engaged with digital and social media, showing a strong preference for podcasts over traditional media. Decode their unique media habits and how they use technology for both information, entertainment, and mental health management.
• Values & Social Views: Millennials lean politically Independent but hold nuanced views on issues like immigration and gun control. Understand how their progressive stances on LGBT rights and climate change are influencing societal norms.
• Cultural Milestones: Gain insights into the key historical and cultural events that have shaped Millennials, from global conflict, to rapid technological advancements, and significant events like Hurricane Katrina and the election of President Obama.
• And more...

Download the report today to unlock the vast potential the Millennial market offers.