Holiday Shoppers Market + Media Consumption [Infographic]

Holiday Shoppers, with an average age of 45, skew heavily female (63%) and White (70%), with equal representation from Gen X and Millennials. Concentrated in major metropolitan markets like Chicago and Philadelphia, they strongly value tradition, security, and family safety. Their lifestyle centers on value-conscious decisions and family connections, with high engagement in health-conscious activities and seasonal purchasing. They emphasize price and convenience in shopping, preferring traditional in-store experiences while actively using coupons and warehouse clubs. Technology-focused yet practical, they prioritize safety and simplicity in tech purchases, showing universal Internet usage and strong engagement across streaming platforms and lifestyle media.