Holiday Shoppers: Audience Insights Report

Develop a thorough understanding of Holiday Shoppers by examining their everyday routines, spending patterns, and media habits. Discover how their fundamental beliefs, goals, and retail preferences guide their purchasing decisions and define their consumer journey.

This report includes:

• Demographic Profile: The average age is 45, with a strong female majority. Predominantly White with balanced generational representation across Gen X and Millennials. 
• Income & Lifestyle: Median household earnings of $69,127, slightly below national average. However, a quarter possess substantial assets, with home ownership being common. 
• Education & Career: Higher education levels than average, with 46% holding college degrees. Many work in education and healthcare sectors, with significant representation in retail. 
• Family & Household Composition: Over half are married and living with partners. Most have established households of 2-3 people, with 58% having no children under 18. 
• Geographic Concentrations: Highest representation in major metropolitan markets, particularly in the Midwest and Northeast United States. 
• Media & Tech Engagement: Universal internet adoption with robust social media presence. Strong affinity for both streaming and traditional television, maintaining above-average audio consumption. 
• Shopping & Brand Loyalties: Emphasize value and convenience in purchases. Gravitate toward discount retailers, practical apparel brands, reliable vehicles, and budget-friendly dining options. 
• Core Values & Lifestyle: Prioritize tradition, security, and family welfare. Health-conscious with strong focus on maintaining customs and protecting loved ones. 
• Emotional Drivers: This audience is motivated by caring for family and friends, expressing romantic love, and showing respect for others. They value maintaining traditions, find purchases rewarding, and emphasize family connections.
• And more...