Fitness & Wellness Enthusiast Market + Media Consumption [Infographic]

Fitness & Wellness Enthusiasts, with an average age of 47, show a slight female skew (52%) and are predominantly White (63%), with balanced representation across Millennials (30%), Gen X (28%), and Boomers (27%). Concentrated in coastal urban hubs like San Francisco and Los Angeles, they strongly value nature, stimulation, and creativity while seeking influence and security. Their lifestyle centers on health-conscious routines and athletic achievement, with high engagement in exercise, nutrition, and environmental stewardship. They emphasize quality and variety in shopping, balancing online and in-store experiences while favoring healthy and energy-efficient products. Tech-savvy and environmentally aware, they embrace innovation while prioritizing sustainability, showing universal digital media adoption with strong engagement across streaming platforms, health content, and fitness podcasts.