Fitness Enthusiasts: Audience Insights Report

Dive deep into Fitness & Wellness Enthusiasts by examining their exercise habits, nutritional choices, and media preferences. Learn how their dedication to health, environmental values, and personal growth shapes their purchasing decisions and influences their lifestyle choices.

This report includes:

• Demographic Profile: Average age of 47, with balanced gender distribution. Predominantly White with higher Asian representation, evenly spread across Millennials, Gen X and Baby Boomers.
• Income & Lifestyle: Median household income of $72,000, slightly below national average. Strong wealth indicators with one-third having net worth above $250K.
• Education & Career: Well-educated population with 40% holding college degrees. Notable representation in healthcare and education sectors, with high full-time employment.
• Family & Household Composition: Majority married (54%) living with partners. Households typically 2-3 people, most with adult children and 58% having no children under 18.
• Geographic Concentrations: Centered in health-conscious urban markets including San Francisco, San Diego, Boston, and Los Angeles, known for active lifestyles.
• Media & Tech Engagement: Universal digital adoption with strong streaming viewership. High podcast consumption focused on health content, maintaining traditional media engagement.
• Shopping & Brand Loyalties: Emphasize quality and variety in purchases. Favor retailers like Whole Foods and Trader Joe's, athletic brands like Stanley and Under Armour.
• Core Values & Lifestyle: Prioritize environmental stewardship, embrace creativity, and seek novel experiences. Faith-driven with optimistic outlook and active routines.
• Emotional Drivers: Motivated by excitement, stimulation, and achievement. Value health-conscious living while maintaining balance between wellness and adventure.
• Fitness Focus: Exercise minimum twice weekly with strong participation in team activities and classes. Value athletic accomplishments and maintain nutrition-focused diets.
• And more...