Diehard Sports Fans Market + Media Consumption [Infographic]

Diehard Sports Fans, averaging 47 years old, are predominantly male (69%) and White (64%), with significant representation from Gen X, Millennials, and Boomers. Concentrated in major sports markets like Charlotte and New York, they value authority, influence, and achievement. Their lifestyle revolves around sports, with high engagement in fantasy leagues, sports gambling, and attending live events. They prioritize comfort, enjoyment, and quality in their purchases, influenced more by brand than price. Tech-savvy and willing to pay for the latest gadgets, they show high engagement across media channels, particularly favoring sports-oriented streaming platforms, podcasts, and sports magazines. This audience balances their passion for sports with an active lifestyle, seeking excitement and respect in their daily lives.