Diehard Sports Fans: Audience Insights Report

Gain a deep understanding of Diehard Sports Fans by exploring their daily activities, purchasing habits, and media consumption. Learn how their core values, aspirations, and brand preferences influence their decision-making and shape their consumer behavior.

This report includes:

• Demographic Profile: The average age is 47, skewing heavily male. Mainly White with significant Hispanic and Black representation, slightly more diverse than the national average.
• Income & Lifestyle: Median income sits just above the U.S. average at $76,287. Over a third have substantial net worth, with homeownership prevalent among this group.
• Education & Career: Nearly 40% are college-educated. About half work full-time, with notable presence in construction and education sectors.
• Family & Household Composition: Majority are married and live with partners. Less than half have children at home, with most having 1-3 kids under 18.
• Geographic Concentrations: Clustered in major sports hubs, particularly in the Southeast and Northeast regions of the United States.
• Media & Tech Engagement: Avid internet and social media users, with strong preference for streaming services. Show marked interest in podcasts and traditional television.
• Shopping & Brand Loyalties: Value diverse product selection and rewards programs. Frequent sporting goods stores, favor athletic wear, drive practical vehicles, and choose mid-range hotel chains.
• Core Values & Lifestyle: Prize leadership, wealth accumulation, and personal achievement. Self-describe as energetic, self-assured, and socially integrated.
• Sports & Entertainment Preferences: Deeply involved in sports-related activities, from fantasy leagues to live event attendance. Significant portion engage in sports betting.
• And more...