Rethinking Loyalty

This was originally syndicated on Forbes.

In the ever-evolving retail landscape, traditional loyalty programs are quickly losing their appeal as shoppers prioritize personalized experiences, convenience, and immediate value over points and discounts. Christena Garduno, CEO of Media Culture, highlights the growing shift in consumer behavior in her latest Forbes feature. Drawing insights from Media Culture’s Holiday Shopper Insights Report, Christena explains how brands can no longer rely on cookie-cutter reward systems. To stay competitive, businesses must focus on building deeper, more authentic connections with their customers. This shift requires brands to rethink loyalty strategies and offer tailored, frictionless experiences that cater to the evolving needs of today’s savvy shoppers. Learn why personalization, convenience, and immediate gratification are the new keys to loyalty in today’s market.

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