Agencies Weigh the Pros and Cons of Generative AI as Political Advertising Grows

This article was originally featured on DigiDay

Nuno Andrade, Chief Innovation Officer of Media Culture, highlights the growth of generative AI in political advertising and how it could lead to reduced campaign costs and increased fairness for candidates. 

"AI-driven processes can lower the costs of creating and distributing content, including text, photos, and videos,” said Nuno Andrade.

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