Media agencies develop new multicultural marketing strategies as client needs and targeting challenges arise

This article was originally featured on Digiday.

Eureka Vanterpool, VP of Multicultural Marketing at Media Culture, highlights the need for a nuanced approach to multicultural marketing. She emphasizes that as the U.S. population becomes more diverse, it's crucial for brands to adapt their strategies to effectively engage these changing demographics. Vanterpool also underlines the significant purchasing power of Hispanic, Asian, and African-American communities, and the potential for brands to benefit from strong brand loyalty among Hispanic consumers. Additionally, she stresses the importance of catering to the preferences and habits of the younger, more diverse demographic, making it clear that clients should not overlook this evolving market.

Read the full article here.