Soup-To-Nuts Podcast: How Should Seasonal Marketing Campaigns Account for Inflation?

This article was originally featured on Food Navigator USA on the Soup-To-Nuts Podcast.

As we approach the upcoming 2023 holiday season, there's optimism for increased festive spirit and consumer spending compared to the previous year. However, it's important to note that the elevated inflation levels, while potentially boosting sales, pose a dual challenge. This inflationary factor can impact purchase volume and needs to be a key consideration when devising marketing strategies for the next four months.

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