Gen X Market + Media Consumption [Infographic]

Generation X, known for valuing dependability and tradition, engages with media channels that resonate with their balanced lifestyle. They frequently interact with popular social platforms and established TV networks, reflecting their preference for proven and familiar media sources. Their media habits are characterized by a combination of modern digital engagement and traditional consumption, highlighting their adaptability and preference for trusted, well-known channels. This infographic provides a snapshot of their historical milestones, demographics, media preferences, and inherent values.

For an in-depth analysis of Gen X, download our comprehensive report, "Gen X Crossroads".