Knowledge

    Baby Boomers + Media Consumption [Infographic]

    Posted on June 13, 2023 by Media Culture

    Baby Boomers represent one of the largest generational cohorts in history. Understanding this demographic, including their personal values and media preferences, enables advertisers to gain valuable insight into how to effectively engage this segment.

    Baby-Boomer-Audience-Insights-Infographic

     

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    Media Culture
    About the Author

    Media Culture

    For 30 years, Media Culture has produced adaptive, successful multi-channel performance marketing campaigns, helping businesses in more than a dozen industries build customer connections in an ever-changing media landscape.

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