Travel Enthusiasts: Audience Insights Report

Delve into the mindset of Travel Enthusiasts, exploring their lifestyles, decision-making processes, and consumption trends. Learn how their wanderlust, media choices, and personal values shape their behaviors and influence their purchasing decisions.

This report includes:

• Demographic Overview: This audience has an average age of 47, is primarily White (64%) and Female (53%), split between Millennials (30%), Gen X (29%), and Baby Boomers (27%).
• Wealth & Lifestyle: Travel Enthusiasts have a median income of $78,085, which is 10.3% higher than the U.S. median income. 34% have a net worth of $250K or higher, 26% more likely than the average U.S. adult.
• Education & Employment: 42% have a College Degree or higher, 22% more likely than the average U.S. adult. 46% work Full-Time, with 7% in Education and 7% in Healthcare/Medical fields.
• Relationship & Household Dynamics: 58% are Married, with 64% living with a Spouse or Partner. 38% have children over 18, with 64% of those children living outside the household.
• Regions: Concentrated in major metropolitan areas, including New York, Los Angeles, Chicago, San Francisco, and Atlanta, representing both coastal and inland urban centers.
• Media & Technology: Heavy users of Internet (100%), Streaming TV (91%), and Social Media (89%), with high affinity for Podcasts (138 index) and Print Magazines (118 index). 52% believe tech helps relationships, with 25% considering themselves early adopters.
• Shopping & Brand Preferences: Value product selection (38%) and high quality (42%). Shop at Costco (35%) and Kohl's (23%), purchase apparel and beauty products from from Dick's Sporting Goods (16%) and Ulta (15%), drive Subaru (4%), and travel with Marriott Hotels and Delta Air Lines.
• Values & Lifestyle: Seek excitement and challenges, value pleasure and enjoyment, and aim to acquire wealth and influence. 25% are driven by living an exciting life, while 17% are motivated by romantic love.
• Travel Preferences: Enjoy international travel (19%, 140 index) and beach/lake vacations (31%, 134 index). 12% visit spas/resorts (137 index).
• And more...

Harness these valuable insights to craft resonant messages and experiences for Travel Enthusiasts. By understanding their unique perspective, you can create meaningful connections and tap into the potential of this influential demographic. Access the complete report now to embark on a journey of discovery into the world of avid travelers.