Audience Insights Report: Small Business

Nearly all businesses are "small" businesses. So despite what the name might suggest, the audience segment of small business owners is anything but small, and given the size of this market, it's important to understand exactly who they are and how to reach them.

In this report, Media Culture deep dives into this audience segment, uncovering all there is to know about the small business owner.

/// What You'll Learn

Using comprehensive data from the U.S. Small Business Administration (SBA), the U.S. Census Bureau, and a 2023 U.S. consumer study, this report will shine light on who the modern small business owner is and include such details like:

• Demographics, like age, gender, race, and top Designated Marketing Areas (DMAs)
• Psychographics, like personal values and interests
• Media Habits (what channels to use to reach them)
  
• Audience Persona
• And plenty more...