Infomercial Media Buying 101
Posted by Media Culture on August 26, 2015
Infomercials can be an effective sales tool, but buying an infomercial isn’t the same as buying a much shorter product advertisement. When reviewing...
Knowledge / Insights
.png?width=1024&height=132&name=MClogo_reverse%20(1).png "Media Culture Reversed Logo")
Razor Sales Move Online, Away From Gillette
Posted by Media Culture on August 15, 2015
There are a plethora of products that consumers are purchasing in increasingly large volumes online — but razors were a household item that few...
Comparing Direct Response TV Commercials to More Traditional TV Commercials
Posted by Media Culture on July 16, 2015
Ready to advertise your product or service? Commercials might be the first thing that you think of when it comes to advertising. But not all...
What Skills Make A Successful Media Buyer?
Posted by Media Culture on June 16, 2015
Media buyers wear a lot of hats in order to get the job done. From understanding the media buying market to having the soft skills to negotiate with...
What Happens Behind the Scenes of Radio Media Buying?
Posted by Media Culture on June 4, 2015
Radio media buying is an industry that consumers encounter every day – but few know what actually goes into the process.
Optimize or Gut Check? How Number Crunching is Overtaking Everything
Posted by Media Culture on May 12, 2015
The advice in business books tends to go through trends – and it seems like the tide is changing.