Costs & Profits of Super Bowl Ads
Posted by Media Culture on February 28, 2016
Marketers and sports fans alike wait each year with bated breath for the airing of the Super Bowl.
Knowledge / Insights
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Political Campaign Spending Activities in The Digital Age [Infographic]
Posted by Media Culture on January 12, 2016
We know that politicians of all parties spend money – and lots of it – but how are they spending it and what are they spending it on?
Direct Response Marketing and Mobile Apps
Posted by Media Culture on December 10, 2015
Of all the venues where direct response marketing can be applied, none are arguably as direct as mobile apps.The Kahuna Mobile Marketing Index,...
What is a Brand Response Campaign?
Posted by Media Culture on December 4, 2015
As media companies continue to contract and new media forms are born, advertisers are left scrambling to both find and fill advertising space more...
The Power of the CTA in Direct Response Marketing Online
Posted by Media Culture on November 11, 2015
Direct response marketing is a favorite tool of marketing experts, largely because of how highly measureable it is.
Infomercial Media Buying 101
Posted by Media Culture on August 26, 2015
Infomercials can be an effective sales tool, but buying an infomercial isn’t the same as buying a much shorter product advertisement. When reviewing...