Rebranding Tobacco, Marlboro Style
Posted by Media Culture on December 27, 2016
After years of dropping market share, Marlboro is finally reclaiming its place as the crown jewel of Phillips Morris USA.
Knowledge / Insights
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What's the Latest with Drone Advertising?
Posted by Media Culture on December 12, 2016
Imagine, if you will, your morning commute to work:
The traffic’s slow, you’re barely awake enough to drive, but you’re trying to drink coffee and...
Ecommerce Changes The Face of Local Rural Shopping
Posted by Media Culture on November 11, 2016
When Wal-Mart retail chains started invading small town America in the 1970s and 80s, there was a huge public outcry about how they were destroying...
Using Emotional Appeal in Marketing
Posted by Media Culture on November 10, 2016
Emotional appeal in advertising isn’t a new idea for marketers, but it does seem to be one that we’ve been overlooking in an attempt to apply...
Challenges + Opportunities of Marketing to Senior Citizens
Posted by Media Culture on November 9, 2016
Back in April,Pew ran a pieceabout how the Millennials had finally overtaken the Baby Boomers as the largest generation in America.
Marketing to Millennials and the Benefits of Blogging
Posted by Media Culture on September 22, 2016
There’s been a lot written about marketing to Millennials, but it all seems to repeat the exact same advice: say something authentic, be open and...