What is Data-Driven Marketing?
Posted by Jared Harrington on September 6, 2019
Consumers and businesses produce an unfathomable amount of data each day.
Knowledge / Insights
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Why Programmatic Media Buying is Effective for Marketers
Posted by Media Culture on August 1, 2019
Developing a strong digital media strategy is essential for successful marketers.
Optimizing Search for Intent
Posted by Media Culture on July 29, 2019
The average web search is only three words long.
While that may not seem significant, knowing how consumers use search engines such as Google and...
Over-the-top (OTT) Advertising Strategies
Posted by Media Culture on July 12, 2019
Over-the-top (OTT) advertising is an increasingly important component ofdigital marketingplans.
Programmatic Is The Path to Consumers' Mind
Posted by Media Culture on July 11, 2019
Programmatic advertising is an increasingly popular option for digital marketers who want to make the most of their advertising budget.
What Marketers Need to Know About OTT and CTV in 2019 [Infographic]
Posted by Media Culture on June 26, 2019
The number of people “cutting the cord” and moving away from traditional cable and satellite TV options continues to rise.