Marketing Strategies for the Medical Device and Pharmaceutical Industry
Posted by Christena Garduno on September 30, 2019
Developing solid marketing strategies is key to success in any industry.
Knowledge / Insights
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B2C Lead Nurturing Strategies That Turn Leads Into Customers (Part 3)
Posted by Media Culture on September 29, 2019
Continuing the discussion of how to nurture your leads and increase conversion rates, two tactics have been covered so far.
Marketer's Guide to Lead Nurturing [Infographic]
Posted by Media Culture on September 24, 2019
It’s no secret that marketing relies heavily on information.
Why Use A Programmatic Performance Marketing Strategy for Hotel Brands?
Posted by Nuno Andrade on September 20, 2019
Thehotel industrysees a significant amount of business throughout the year, with its highest points being the summer months when vacations are most...
Digital Marketing Strategies for Political Campaigns
Posted by Nuno Andrade on September 12, 2019
It goes without saying that there is a lot of money spent during political races.
Several of the most expensive political campaigns in history have...
Enterprise Full-Scale Cross-Channel Attribution
Posted by Jared Harrington on September 9, 2019
Cross-channel attribution can be a powerful marketing technique if it is implemented correctly.