A Marketer’s Guide to Optimizing Multitouch Attribution for Long-Term Growth
Posted by Jared Harrington on June 28, 2023
This article was originally featured on TotalRetail
Knowledge / Insights
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Report: Confidence Strong as Small Businesses Look to AI and Hiring Tools
Posted by Christena Garduno on June 28, 2023
This article was originally featured on American Express.
Using Television Advertising to Reach the Baby Boomer Audience
Posted by Media Culture on June 13, 2023
Born between 1946 and 1964, Baby Boomers constitute a significant market segment, distinguished by unique characteristics and substantial purchasing...
Baby Boomers + Media Consumption [Infographic]
Posted by Media Culture on June 13, 2023
Baby Boomers represent one of the largest generational cohorts in history. Understanding this demographic, including their personal values and media...
Making the Most of Multicultural Marketing
Posted by Media Culture on May 30, 2023
This article was originally featured on Progressive Grocer
The Art of Patient-Targeted Advertising in Healthcare
Posted by Media Culture on May 26, 2023
Every effective marketing campaign requires a nuanced understanding of its target audience. In the complex domain of healthcare, this understanding...