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Posted by Media Culture on November 17, 2023
Born between the early 1980s and the mid-1990s, millennials have come of age during a time of technological revolution and economic fluctuation. This...
Posted by Media Culture on November 17, 2023
Millennials, born between 1981 and 1996, represent about 22% of the U.S. population, making them a pivotal demographic for advertisers. This article...
Posted by Media Culture on November 14, 2023
Millennials, born between 1981-1996, stand as the largest and second-most diverse U.S. generation. Tech-savvy and media-driven, they lead in...
Posted by Media Culture on November 13, 2023
This article was originally featured on Digiday and syndicated on YoursBulletin and MarketingXDigital.
Posted by Media Culture on November 6, 2023
Connected TV (CTV) has revolutionized the advertising landscape, altering the ways brands connect with viewers. Moving beyond the limitations of...
Posted by Media Culture on November 6, 2023
Measuring campaign effectiveness in Connected TV (CTV) advertising is the cornerstone of strategic decision-making. Advertisers navigating this...