Trends, Research, and Insights

What Marketers Need to Know About CTV and OTT in 2024 [Infographic]

Posted by Media Culture on October 15, 2023

The landscape of television consumption has undergone a significant transformation. Connected TV (CTV) is at the forefront, providing content...

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Media agencies develop new multicultural marketing strategies as client needs and targeting challenges arise

Posted by Media Culture on October 13, 2023

This article was originally featured on Digiday.

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Magna raises 2023 revenue forecast to $337 billion, boosted by retail media and digital

Posted by Media Culture on October 6, 2023

This article was originally featured on Digiday.

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Gen Z Market + Media Consumption [Infographic]

Posted by Media Culture on October 5, 2023

Gen Z is a generation on the cusp of adulthood, wielding significant spending power and shaping the digital economy. To effectively engage with this...

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Decoding the Gen Z Consumer Landscape: Audience Insights Report

Posted by Media Culture on September 30, 2023

Gen Z is not just another demographic; they are cultural pioneers and digital natives who are reshaping the social and economic landscape. Commanding...

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Soup-To-Nuts Podcast: How Should Seasonal Marketing Campaigns Account for Inflation?

Posted by Media Culture on September 25, 2023

This article was originally featured onFood Navigator USA on the Soup-To-Nuts Podcast.

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