Holiday Spending
Posted by Christena Garduno on December 5, 2024
This article was originally featured in StreetFight.
Knowledge / Insights
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Wicked's Box Office Magic
Posted by Christena Garduno on November 26, 2024
This article was originally featured on Adweek.
AI Transforms Ad Marketing
Posted by Christena Garduno on November 26, 2024
This article was originally featured on AdMonsters.
Price-Conscious and Brand-Aware: The Shopping Priorities of Holiday Gift-Givers
Posted by Media Culture on November 15, 2024
Today's holiday shoppers carefully consider value and brand reputation when making retail choices. Their shopping behaviors reveal a delicate balance...
The Multi-Channel Media Diet: Understanding How Holiday Shoppers Stay Connected
Posted by Media Culture on November 15, 2024
Today's holiday shoppers seamlessly navigate multiple media channels as they research gifts, compare prices, and seek inspiration for their seasonal...
Beyond Gift-Giving: Understanding the Emotional Motivations of Holiday Shoppers
Posted by Media Culture on November 15, 2024
The holiday season brings with it a mix of excitement, nostalgia, and warmth to shoppers as they go about selecting gifts for loved ones. Behind each...