Case Studies | Media Culture

CoolSculpting:

From local markets to international expansion for a medical procedure

How did Media Culture take Zeltiq’s CoolSculpting® brand from unknown by consumers to the world’s #1 non-invasive fat reduction procedure? An internationally-scalable, local match-market testing strategy.

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Elephant Insurance:

Tailored, market-specific strategies for regional auto insurance advertiser

Elephant Insurance required tailored, market-specific approaches to meet its various marketing goals. With Media Culture’s hybrid approach, ROI increased by nearly a quarter.

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Mathnasium:

Testing and learning into a fully optimized campaign for a national tutoring franchise

With more than 700 tutoring franchise locations, Mathnasium needed assistance creating a unified and effective TV and paid social media strategy. With Media Culture, paid social conversation rates increased more than threefold while linear TV CPAs were reduced by more than half.

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Mathnasium Multicultural:

Custom audience segmentation drives unprecedented performance

Mathnasium sought to target specific Asian demographics via Connected TV (CTV). Partnering with Media Culture, we leveraged our proprietary Connection Points Audience Platform to create a custom Asian prospecting segment. The result? An 81% reduction in Cost Per Acquisition (CPA).

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Breakthrough brand response results

Lasting relationships, seasoned performance.

Mathnasium Multicultural:

Custom audience segmentation drives unprecedented performance

Helping brands share their message is what we do. Start by telling us yours.

CoolSculpting:

From local markets to international expansion for a medical procedure

Elephant Insurance:

Tailored, market-specific strategies for regional auto insurance advertiser

Mathnasium:

Testing and learning into a fully optimized campaign for a national tutoring franchise

Mathnasium Multicultural:

Custom audience segmentation drives unprecedented performance