Innovative, focused, and always on your side

Christena has been an essential member of the Media Culture team since the business was founded as Koeppel Direct more than 25 years ago. She’s spent her career building the company from the ground up — leading with her forward-thinking vision for the agency and her willingness to take on any role, from accounting to media buying to new business. Christena’s dedication to making Media Culture a strategic, analytical, and trusted partner to clients has been the foundation for the agency’s growth and continued competitive success as the surrounding industry has experienced rapid change. Along the way, she has been recognized for her brilliant execution, including earning an Echo Award for her work with Turbo Tax.

Gary Golden is an accomplished finance professional with an extensive career specializing in areas such as Resource Management, Operations Management, Budgeting/Forecasting, AP, Payroll, AR, Credit/Collections, Due Diligence, and Financial Reports & Documentation. Gary is a detail- and results-oriented professional whose acumen lies in implementing effective cost-control measures to uphold the organization's financial integrity. Over his four-decade career, Gary has applied his varied expertise in business development, global accounting, and process improvement to both global corporations generating billions in revenue as well as domestic startups experiencing rapid growth.

Jared oversees the daily operations of the agency and seeks opportunity for efficiency and growth. With a background focused in analytics, data science, and development,  Jared has helped businesses understand and use their data to build viable and sustainable revenue models. 

For the past 20 years, Shelby has developed omnichannel strategies across CTV, video, audio, display, social, and paid search for the world’s largest retail and restaurant brands. She was recognized internationally by the Trade Desk, for her innovation and use of CTV in 2016.  Shelby’s passion is rooted in the ever-changing nature of the media landscape. With previous experience in channels like Snapchat and TikTok, she remains committed to bringing new channels, testing opportunities, and targeting strategies to our clients. Before joining the team at Media Culture, she developed successful media strategies for clients like The Kroger Co., Arby’s, Shriners Children's, Wounded Warrior Project, and Save the Children.

Byron has been a part of the Media Culture team for nearly 15 years, playing an integral role in developing meaningful relationships between Media Culture clients and the agency. From helping businesses define their objectives and strategy to managing budgets and overseeing campaign optimization, Byron is dedicated to advocating for each and every brand partner. Byron has spent the majority of his career working with direct response companies, beginning as an account executive at Planet-E-Shop. During his time at Media Culture, he has been the lead on dozens of direct response campaigns, including for clients such as Education Connection, FoodSaver, Nautilus, and SelectQuote.