Audience-first performance marketing. Fueled by consumer intelligence.

AdobeStock_309641639

/// Creative + Strategy

Our strategic approach is anchored in power of human connections.

Backed by extensive audience research and trend analysis, we help you design and execute inspiring demand generation campaigns across a variety of

platforms to propel you toward your essential KPIs and business objectives.

 

Connections Planning
AdobeStock_350132639

/// Media Planning + Buying

Our industry-leading approach is grounded in performance-driven research.

No matter where your audience is, our portfolio of digital and linear media buying services ensures you reach them through our relentless and cost-effective approach to brand response media marketing.

Our Services
AdobeStock_309512257

/// Analytics + Optimization

Powered by Abacus®.

Our advanced attribution, measurement, and reporting capabilities allow us to continually optimize and refine each and every aspect of your campaigns to maximize ROI at every step.

About Abacus®
Creative + Strategy

Creative + Strategy

Unlock the power of audience-first marketing with Connection Points, our proprietary consumer intelligence platform. Drawing on extensive audience research, we blend strategic insights and compelling messaging to craft campaigns that resonate with your target.

How we do it
Media Planning + Buying

Media Planning + Buying

Utilizing our data-driven insights, we pinpoint the moments when your target audience is most engaged, ensuring your brand message lands with precision across both digital and traditional platforms, all orchestrated through our relentless, cost-effective methodology.

Our Services
Analytics + Optimization

Analytics + Optimization

Abacus by Media Culture® leverages machine learning and predictive modeling to quantify the role of each consumer touchpoint, allowing for strategic optimizations that maximize short-term ROI and account for long-term impact.

LEARN MORE
Multicultural + Global

Multicultural + Global

Through our Cultural Connections Model, we delve into the rich traditions and behaviors of various cultural groups, harnessing contextual insights and nuances to craft audience-specific strategies that transcend surface-level engagement and connect meaningfully with each segment.

Learn More

Audience focused. Data driven.

Scale your business with data-driven insights, precise targeting, and holistic measurement.

Case Study

Mathnasium Multicultural: Custom audience segmentation drives unprecedented performance

Read More
Case Study

CoolSculpting: From local markets to international expansion for a medical procedure

Read More
Case Study

Elephant Insurance: Tailored, market-specific strategies for regional auto insurance advertiser

Read More
Case Study

Mathnasium: Testing and learning into a fully optimized campaign for a national tutoring franchise

Read More

Client Portfolio

Coolsculpting
Empower
Match
Mathnasium
Nautilus
Packrat
SafeStep
Diehard Sports Fans

Audience Insights Report: Diehard Sports Fans

Diehard sports fans, averaging 47 years old, blend traditional values with modern media consumption. Their passionate engagement with sports content across platforms shapes the evolving landscape of sports entertainment and marketing.

Read More
Upscale Fashionistas Audience Insights

Audience Insights Report: Upscale Fashionistas

Upscale Fashionistas, with an average age of 44, are setting trends with their indulgent lifestyles and preference for luxury brands. Explore their influence on fashion, wealth, and media habits in this in-depth report.

Read more
Back-to-School Shoppers

Audience Insights Report: Back-to-School Shoppers

Back-to-School Shoppers constitute a vibrant, family-oriented demographic averaging 39 years old, connected by their commitment to their children's education and their quest for value-driven purchases.

Read more
Travel Enthusiasts

Audience Insights Report: Travel Enthusiasts

Travel Enthusiasts form a diverse, influential group averaging 47 years old, united by their passion for global experiences and thirst for adventure.

Read More
LGBTQ+ Audience Insights

Audience Insights Report: LGBTQ+

LGBTQ+ identification in the U.S. has grown to 7.6% of adults in 2023. Explore this diverse community, spanning various identities, generations, and experiences.

Read More
Parents of Recent College Graduates

Audience Insights Report: Parents of Recent Graduates

Parents of recent college graduates form a distinctive and influential demographic in the U.S. Engage with this unique market to craft impactful and lasting campaigns that resonate with their values and aspirations.

Read More
Eco-Conscious Consumers

Audience Insights Report: Eco-Conscious Consumers

Amplify your brand's sustainability message by leveraging our eco-conscious consumer insights to craft resonant campaigns and establish environmental leadership.

Read More
Women Entrepreneurs

Audience Insights Report: Women Entrepreneurs

Female entrepreneurs are reshaping industries by blending innovation with strategic online engagement. Discover insights into their journey and strategies for impactful collaboration.

Read More
cover-dating

Audience Insights Report: Dating

Today's singles navigate digital realms with precision, balancing their search for connections with engaging online habits. Dive into our insights to understand their impact and strategize effectively.

Read More
Parenting Audience Insights

Audience Insights Report: Parenting

Parents of children under 18 are digitally savvy and family-focused, balancing online engagement with traditional values. Explore how their distinct media habits and shopping preferences impact today's market trends.

Read More